Tod Maffin

It’s the lifelong dream of all marketers — a channel that is always on, always converting. That’s the promise of the Bot Economy. Little surprise that heavyweights like Facebook, Snapchat, and Google are focused intensely on this space. How do brands compete in this lucrative channel, while still maintaining top-quality one-on-one service with their customers? And how do the top brands — from British Airways to H&M — use bots to drive more sales, with less cost of customer acquisition. In this revealing keynote, Tod Maffin will share insights his agency has learned around deploying bots that can sell your product, help serve your customers better, and gain a wider engaged audience. All without sacrificing what made your brand valuable in the first place. It’s an entertaining and information-packed session that will leave you perfectly positioned for the coming Bot Economy.

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce. In a world filled with complicated web forms and digital marketing services, we have lost the “human” element in how we run our organizations. In this keynote presentation, Tod identifies these problems in stark terms, then provides business leaders in all types of organizations — private to public sector, small to enterprise business — with real-world, tested solutions. 

Once the founder and CEO of a multi-million dollar technology firm, Tod’s workload and always-on personality finally caught up with him and over the following years, he was crippled by a devastating depression and addiction — all the while struggling to appear to be productive to employers and colleagues, and happy and healthy to his friends and family.

In this provocative keynote speech, Tod will reveal to your delegates how this always-connected landscape has seduced all of us into endless multitasking and infinite email — all the while pretending that this increasing workload is the best thing for “productivity.” He will outline his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come. Tod’s story is emotional — at once funny and poignant, sad and hopeful. Nearly all audiences give him a standing ovation for his work on the podium. He has spoken for the Canadian Mental Health Association, universities, companies, and many more.

Now that you’ve got your company’s social media platforms in place and staff trained, how prepared are you for when you’re attacked on those same platforms, either by angry customers, Internet “trolls,” or ill-informed pressure groups? This session can work as a full keynote, an interactive workshop, or intimate session for senior leaders.

Deconstructing Viral: How to Build a Killer Viral Marketing Campaign
Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets.  He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization. And, using his methodology, he’ll detail for your attendees each of the six action steps required for launching an impactful and measurable viral campaign You will never look at a viral campaign again the same.

Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets.  He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization. And, using his methodology, he’ll detail for your attendees each of the six action steps required for launching an impactful and measurable viral campaign You will never look at a viral campaign again the same.