Speaker Biography
Listening is a lost art. Most of us are so focused on making ourselves heard, we forget that it’s important to really listen to others. Whether it’s a question of boosting sales by ensuring that clients get what they want, building a competitive corporate culture or engaging key stakeholders, it’s important to hear what others are telling us. That’s something that Deirdre McMurdy, a long-time business columnist, reporter, network broadcaster and communications advisor knows plenty about.
Over a long and distinguished media career, she has interviewed – and listened to – Canada’s leading CEOs, CFOs, entrepreneurs and thought leaders for the Financial Post, the Report on Business and as business editor and columnist at Maclean’s magazine. Her listening skills were sharpened further as the business anchor at CTV’s Canada AM and later at the Global television network as host of two live interview programs focused on business and consumers. Deirdre subsequently worked in Ottawa as the chief political columnist for the CanWest newspaper chain and she spent several years as a strategic communications advisor for a federal Cabinet minister.
In a city where there are more people locked in “send “ mode than on “receive,” her ability to hear what was not being send proved invaluable. Adapting this business and public policy experience to the corporate world, Deirdre is a sought-after speechwriter for senior executives, as well as a respected troubleshooter and frequent facilitator. She’s always ready to share the insights she’s learned from listening.
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