Fatima Zaidi

Join Fatima Zaidi as she takes your audience through a high energy and informed virtual presentation on sales, marketing, podcasting, or personal branding.  Any of her topics below can be presented on screen or in person. 

As one of Canada’s top brand marketers and developers, Fatima shares her tactical and actionable steps to identify and present your competitive strengths, craft a marketing plan, find new clients and avoid common sales mistakes. In this presentation, she takes the audience through the 10 steps from finding opportunities to converting them into sales. She explains how to avoid common mistakes made by salespeople and how to instantly develop a rapport with potential clients. Whether your sales team is full of newcomers or seasoned experts, this presentation will set your organization on a clear path to success.

You hear it all the time: “We need more women in tech and business. We need more minority engineers and more LGBTQ representation at the executive level.” Greater diversity results in cutting-edge ideas – so why are innovative industries still homogeneous? This session draws on Fatima’s experience working in large corporations and the tech sector, where she has witnessed firsthand a need for inclusivity. She challenges the audience to be part of the solution and shows how we can break barriers and navigate change together.

With more than 10 years of experience in sales and business development, Fatima has become a master at growing revenues. In this presentation, she takes the audience through the 10 steps from finding opportunities to converting them into sales. She explains how to avoid common mistakes made by salespeople and how to instantly develop a rapport with potential clients. Whether your sales team is full of newcomers or seasoned experts, this presentation will set your organization on a clear path to success.  

Everyone – from entrepreneurs to employees in large companies – needs to establish a personal brand. But where do you start? Which networks should you use? And what are common personal branding mistakes? In this presentation, Fatima takes the audience through the 10 steps to building a killer brand. She outlines why you need one, how to make a plan, and why building a personal brand is similar to creating a marketing strategy for a company.

Cannabis growers trading on the TSX? A booming industry based on virtual currencies? Until recently, both would have been unimaginable. New markets are developing quickly, with companies emerging on the fringes of society and with breakthrough technology. While many are poised for growth, they face common obstacles. How will they work with changing rules? How do they swim against the “noise” of negativity and convince a doubting public? In this presentation, Fatima will explain how companies in burgeoning fields can identify their competitive strengths, craft a marketing plan and increase sales.