Keynote Speeches
Canada’s global leadership is essential to getting beyond extremism. Yet, too often the country’s voice isn’t heard in key conversations around the world. Former White House Director of Global Engagement Brett Bruen talks about ways that it can elevate and enhance it’s message and the means for delivering it at this critical moment in history. Bruen has been outspoken about what he sees missing from current efforts to counter ISIS and other groups. He believes winning the battle of ideas with extremists requires us to show not only what we are against, but what we stand for – and there is no better example than Canada. He will lay out how through public diplomacy, the country and its citizens can play the key role in driving a debate about values and a vision for a more positive future for all people around the world.
Going on a dangerous road trip across rebel territory in the search for peace. Battling insurgents with books on the streets of Tikrit. Briefing the President in the Situation Room. Before 35, Brett not only saw the world, he made an impact on some of its most intractable issues. Along the way, he picked up a few useful insights and ideas for millennials who want to make a real difference in the world. Bruen know the potential a young person has and he works to educate audiences of all ages and inspire the next generation.
With the new types of crisis surfacing in today’s world, there is a new type of crisis response. Counter-crisis management (CCM) theory was developed by Brett Bruen, while serving on the U.S. National Security Council. Facing two civil wars in Africa, a new conflict in Ukraine, and the emergence of ISIS, Bruen began to develop a new strategy for the U.S. Government to use when planning for global problems. CCM enables companies and organizations to identify their vulnerabilities early and develop reputational countermeasures that can be immediately deployed in the event of an incident. In an age of increasing uncertainty, these skills and strategies, Bruen explains, will prepare your business to take on the unexpected.
Learn some of the most sophisticated tradecraft and tactics for building and managing relationships. From finding and forging key relationships to assessing information and interests, Bruen shows audiences how to more effectively develop and draw on their contacts, through lessons he learned in the world of diplomacy. Understand how to overcome differences. Pick up pointers on persuasion. Acquire the ability to analyze meaning behind the words and actions of individuals. Learn from Brett Bruen, the key qualities it takes to jumpstart a competitive, effective career.
Though the world is more connected than ever, many elements of the United States remain a mystery to most foreigners. From the polarization of our politics to our insatiable desire to innovate, America can be hard to understand from the outside. Former US Diplomat and Director of Global Engagement at the White House, Brett Bruen, offers exceptional insight into the influences, interests, and ideas that drive the world’s most powerful country. Bruen looks ahead, as well, to what likely comes next for the United States and the impact it will have on the global community.
After twelve years as diplomat, last serving as Director of Global Engagement on the National Security Council, Brett decided he wanted to do something more creative. Having been advocating for entrepreneurs his entire career, Bruen decided it was time to act on this passion. He briefed President Obama on the government’s new global entrepreneurship initiative and closed by saying, “Mr. President, I’m off to be entrepreneurial.” Bruen discusses how taking the leap of faith to do something you believe in is worth the risk.
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