Terry O'Reilly

This presentation explains why creating and protecting a brand is so vitally important, whether your organization (or industry) is big or small.

One of the most critical aspects of marketing is to differentiate your product or industry – even when the category is filled with smart competitors. This talk helps your audience understand what a brand is, the enormous benefits branding can deliver and how to carefully create a unique identity. This talk includes:

• How branding can differentiate your product from all competitors.
• How a unique brand is comprised of your philosophy, your reputation, your history and your promise.
• How a brand recruits your customer’s heart.
• Why brands attract attention.
• How branding can re-position a company to a younger, or completely new audience.
• How branding can create reservoirs of goodwill a company can draw on in difficult times.
• Why branding can help instill confidence in consumers for new product launches.
• How a strong brand can guide the wavering hand of customers in your direction during lean times.
• How smart branding can elevate an entire industry.

This talk includes powerful examples of smart branding in a media-rich presentation that demonstrates each point with some of the best branding from around the world.

Budget should never get in the way of great marketing.

In a world where most advertisers don’t have huge budgets to trounce the competition, where small advertisers are up against deeper pockets, and where not–for–profit communicators struggle to make an impact, there is a way to gain remarkable returns.

This presentation explains how to outsmart the competition, not outspend them. All it takes is a different mindset and a different kind of creativity. This talk includes:

• How to see the world through fresh eyes, and recognize the opportunities others miss.
• How some of the smartest ideas cost the least amount of money.
• How inexpensive ideas can make the biggest impact on customers.
• Why affordable ideas can attract a lot of press.
• How small budgets can inspire great creativity.
• How small companies and not-for-profits can attract as much attention as bigger companies.
• How humour, drama and surprise can make up for a small budget.

This presentation is media-rich and demonstrates amazing ideas from around the world from organizations that chose to spend creativity, not dollars.

Customer Service = Profit.

So many companies either don’t understand this rule, or need help implementing it. Great companies know it’s not enough to have customers leave satisfied – the key is to have them leave happy. That is a step beyond service. Superb customer service creates intense customer loyalty and fuels referrals. This talk helps companies or organizations to:

• Create emotional connections with customers.
• Understand that people remember people – not products.
• Review all the customer touch-points in your company.
• Look for hidden opportunities to deliver memorable customer service.
• Understand how to position customer service as a competitive advantage.
• Harvest customer service stories.
• Understand how to advertise and promote those customer service stories.
• Understand why Customer Service is marketing.

This presentation includes inspiring stories from around the world, and examples of incredible and unexpected customer service ideas that your audience can implement immediately.

This presentation explains why your customers have to feel your message, not just understand it.

If you want to truly connect with your customers – and potential customers – you must employ Emotion in your marketing. Most communication is just flat information – aimed solely at the head. Yet we make 80% of our decisions with our heart. This talk helps your audience understand the difference between typical information-based marketing versus the powerful impact of emotionally-charged messages. This presentation includes:

• The reasons why most customers ignore straight information – even when it’s vitally important to them.
• Where to look to uncover an Emotional insight.
• How to use that insight to market to your greatest area of opportunity.
• How to aim for the heart, not the head.
• Why Emotion creates intense customer loyalty.
• How to avoid the one pitfall of Emotional marketing.
• Why Emotion trumps all other communication tools.

The talk also shows remarkable examples from around the world where advertisers and not-for-profit organizations have used Emotion to achieve outstanding results.

The company with the best story wins.

This presentation is about the power of Storytelling. The smartest, most effective marketers in the world use storytelling to persuade. We are all hard-wired to love stories, and every product and service has a compelling story to tell. This talk helps your audience understand how to build stories and gives them the tools to start using storytelling in their own businesses. This presentation includes:

• How storytelling can add immediate value to your product/service.
• How to harvest stories from your company/organization and your customers.
• How storytelling can communicate intangible qualities like trust, confidence and security.
• How stories can launch new products and maintain mature brands.
• How storytelling creates intense customer loyalty.
• Why the best storytellers are the best listeners.
• Why storytelling is one of the most cost-effective strategies in marketing.

This presentation also includes powerful examples of Canadian and international marketing campaigns that used storytelling in surprising and enormously effective ways.