David Allison “Understanding Your Audience: The Values That Trigger Behaviour” | NSB Engage Virtual Webinar

We are all biologically and psychologically hardwired to chase after what we care about. It’s what humans do. As we move through the beginning of a new year, this felt like a good time to reconnect with our values and where they lead us. Groundbreaking data and decades of scientific inquiry make it possible for David Allison’s Valuegraphics to provide the most powerful customer insights on earth.

Valuegraphics can detect what your audience is focused on, so you can easily connect the dots between what you have and what they want. We cannot assume we truly know a group of people based on their age, gender, etc. For that, we need to understand their values. This innovative behavioral research will change the way you look at the world.

Key takeaways from this presentation include:

How to attract and keep the best talent.
How to create grassroots support for your goals.
How to influence your current customers/How to win new customers.
What messages will create the most online engagement.

David Allison is the founder of Valuegraphics , the world’s first data based tool that can predict and influence behavior for anything on earth. He is a pioneer of ‘Values Thinking’ as the new best practice for organizational decision-making. He spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy. All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave? His latest book, We Are All the Same Age Now: Valuegraphics and the End of Demographic Stereotypes, was a number one global marketing bestseller within 48 hours of its release. Kirkus Reviews called it “A genuinely original contribution to marketing literature,” and INC Magazine named it one of the top ten leadership books of the year.

View David Allison’s profile, or request more information about hosting him as a speaker.

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