Sally Hogshead

Topics

Presentations

Building Loyalty in a World With a 9 Second Attention Span
Thanks to nonstop messages and distractions (hello, email!), our attention spans have shrunken to just nine seconds. Our new marketing world is faster than FedEx, bigger than Disney World, more unpredictable than Lady Gaga. If you’re interested in persuading anyone from employees to consumers, you need a new way to create and communicate your ideas. In a topic that’s uniquely of-the-moment. Sally teaches your group how to create persuasive messages that break through all the distractions, and incite immediate action.

FASCINATE: How to Persuade and Influence
In this remarkable presentation, Sally Hogshead will reveal why fascination is your new weapon in the battle for your customers’ attention. Sally leads you on a riveting journey through the decision-making process, drawing upon three years of research and an in-depth study of 1,000 Americans. Combined with an original marketing study of 1,059 Americans, she reveals how your group can tap into the brain’s hardwired “triggers” to influence opinions and behavior. What happens when a leader or organization effectively activates the right trigger? Client loyalty increases, profitability improves, and the most talented employees never want to leave.

How to Create Fascinating Social Media Messages
We’ve all heard about the value of social media by now, but what’s the real secret to making a message that spreads? Using original content and proprietary research, Sally leads audiences on a fast and furious journey through business, behavior, culture, and trends, showing how to create irresistibly effective social media messages. From universal rules of social stardom, to the unique attributes of tools like Facebook, Twitter, Foursquare and even dating sites, Sally explains how we can all better use these tools to our advantage in our business and personal lives.

Summary Profile

SALLY HOGSHEAD
Chief Fascination Officer of Fascinate, Inc.

Few female keynote speakers deliver a research-based message combined with high-energy presentation style, to captivate large audiences. Sally’s 2012 schedule is filled with top-flight events including Million Dollar Round Table, National Speakers Association, Cisco, Intuit, AAA, Women’s Foodservice Forum, and International Association of Speakers’ Bureaus.

Sally's groundbreaking research into the science of fascination includes national studies with over 100,000 participants. Sally teaches you how to persuade and influence in 9 seconds or less. Based on her research, Sally created the world’s first personality test to measure exactly what makes your personal brand fascinating.

For anyone in a distracted and competitive environment, the real issue is not how you see the world. The real question is… how does the world see you?

(How does the world see YOU? Find out at HowToFascinate.com.)

Sally's audiences learn how to instantly persuade and captivate in a world with a 9 second attention span, using their own unique competitive advantages. 

As the only speaker and author on the topic of fascination, Sally has developed a scientifically-based system of influence, based on the brain’s hardwired patterns. This is for any goal that requires powerful communication— from selling insurance to motivating employees. 

Sally brings her research to life with mesmerizing storytelling, illustrating her points with examples from neurology to economics to the chemistry of falling in love. With vivacious energy and passion, she teaches audiences how to captivate customers and close the sale.

Every participant receives a free access pass to the Fascination Advantage personality test (priced at $17 each): http://www.howtofascinate.com/products-and-pricing/starter-kit/

Seth Godin praises her book: "This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies." Tom Peters raves, "Fascination is arguably the most powerful of product attachments- and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner."

Working with companies such as Nike, Aflac, Godiva, Jägermeister, Avon, and the Wall Street Journal, Sally creates and leads global marketing campaigns, and also teaches companies how to use their brand personality to fascinate in social media and customer experience.

MEDIA APPEARANCES

Sally frequently appears in national media including NBC's Today Show and the New York Times. Her creativity has won hundreds of awards, including clients such as MINI Cooper, BMW, and Harry Winston Jewelers. One of her global campaigns hangs in the Smithsonian Museum of American History. Reality TV show Making It Big dedicated an entire episode to her as "advertising's icon." The press has described her as a "mastermind" and "the marketing mistress of fascination" who has "changed the face of North American advertising."

QUICK CAREER BACKGROUND:

While studying at Duke University, Sally lived with an African tribe inside a goat dung hut. After graduation, in the second year of her career in advertising, Sally won more awards than any other writer in the U.S., and was named "the most successful junior copywriter of all time." At age 27, she founded her first advertising agency, with clients such as Target and Remy Martin. She next opened the West Coast office of the legendary innovation agency Crispin Porter Bogusky as Creative Director/Managing Director.

While growing up as a little girl, Sally's older sister won 3 gold medals in the Olympics, her brother graduated from Harvard, and her dad is an acclaimed spinal surgeon. The experience taught Sally how to stand out-- and how to teach audiences to stand out in their own competitive environments.

Of course, growing up with the last name "Hogshead" would give anyone an unconventional point of view. Today, Sally's business card offers a cheeky example for how to instantly fascinate. Poking fun at herself, her card says: "A hogshead is a barrel that holds 62 gallons. So what's your last name, smartass?"

In 2010, HarperCollins published her book, FASCINATE: Your 7 Triggers to Persuasion and Captivation. Already, it has been translated into 14 languages. In 2013, HarperCollins will re-launch FASCINATE with updated research.