Renee Labbe

Topics

Presentations

Forecasting Trends: Think Big. Go Forward.

Who is Your Environmentally Conscious Consumer?

Green Consumers Are More Savvy

Summary Profile

Companies turn to Renee Labbe when they need to find out what is happening on the street with their consumers. Labbe is a consultant who specializes in assisting companies adapt trends to their individual needs, their core target markets, and their unique brand ID. She is in high demand with both clients and media internationally seeking her analysis on what’s hot and what’s not.

She possesses a decade of experience in the trends industry and enjoys being challenged and inspired by the changing world of design. Labbe founded her own trend consulting company, Creative Research Unit (CRU), in 2002 and is also a director of Promostyl, an international trend research and design agency based in Paris.

Labbe has a firm grasp on which trends are making waves and understands the need to start sowing the seeds for future changes in the way we work, live and do business. She believes consumers who are environmentally conscious are much more savvy than the average when it comes to purchasing decisions, and companies have to recognize that. Labbe’s company followed that line of thinking in its recent annual report, SmartMarket08. Themed The Green Issue, it describes four types of consumers who buy green products and why they do it.

Learn how to appeal to your customer or member base in new ways through Labbe’s insight, as she outlines key consumer types that every company needs to know how to appeal to. Her engaging speaking style will provide you with an inspired sense of where to take your business in the short and long term.

Client Testimonials:

"The research made in The Green Issue helps retailers and manufacturers understand the subtlest differences in the motivations of the different types of consumers in their attempts to be green. That knowledge is key to create the right message and build a communication that is well understood… The Green Issue shed light on that not-so-simple uber trend and breaks down in a comprehensible way the multiple ways to be green."

RONA