Peter Van Stolk

Topics

Presentations

Social Media, Social Networks - Join the Conversation
The way people use the internet is evolving. Traditional outreach methods have become less effective and your marketing program can no longer consist of simply buying media. For you to reach your desired audience you must adapt your methodology and become more social. You must be adaptable, organic, engaging, and always in touch with your audience.

Low Budget, No Budget - Innovative Marketing & Customer Focused Strategies
Rejecting traditional PR and marketing tactics, and with virtually no money, van Stolk launched Jones Soda and attracted endless media attention. Van Stolk explains how his brash, innovative and incredibly successful approach to marketing and publicity works.

Grounding a Brand: Consumer Loyalty from the Ground Up
Grounding is planting your brand in places where your consumer likes to be. Hear how Peter 'grounded his brand' and created his own rules to break into the saturated beverage market.

Summary Profile

Marketing maverick Peter van Stolk has a unique approach to promoting his products, an intense connection to his consumers, and an uncanny ability to predict trends.

He founded the Jones Soda Company in 1987 and served as CEO and chairman of the board for 20 years. During that time, his original marketing approach, which included interacting online with consumers, brought Jones Soda phenomenal success in the crowded beverage industry. By integrating customer feedback, Jones Soda became known for its unique flavors and custom packaging.

Van Stolk also oversaw the launch of new product lines, including non-carbonated juice, tea, and energy drinks. He successfully competed against the global multi-billion-dollar soda giants and earned brand loyalty among consumers – all on a shoestring budget. His work has attracted the attention of the New York Times, CNN, People magazine, and Inc. magazine.

He saw the potential in using the Internet for marketing long before anyone else did. van Stolk, who is now CEO of The Tree Fort Group, a social media marketing company, believes traditional methods to reach consumers are less effective today and that marketing campaigns can’t rely solely on buying advertising space. He advises marketers and organizations to adapt their methodology and become more social to interact with audiences, using tools like Flickr, MySpace, Facebook, blogs, and wikis.

There are more than 100 million active users on MySpace, 63 million on Facebook, and more than 60 million bloggers voicing their opinions about products and services. Shouldn’t you know what they’re saying about your brand? Are they talking about your products? Are they happy with your customer service? What do they think about your latest initiative? Do you know about your competitors?

Peter van Stolk helps organizations around the world with a broad range of marketing and business challenges, including how to compete, how to market a product, and how to build a successful business. Learn how to be adaptable, organic, engaging, and always in touch with your audience.

Client Testimonials:

"The presentation was phenomenal! Peter van Stolk was a hit. We've heard so much great feedback already. We usually have people sneaking out by 1:30 but everyone stayed put and we had to turn people away."

Canadian Public Relations Society

** Please note that NSB/GSA can not respond to requests about athlete or event sponsorship by Jones Soda, visit the Jones Soda site directly.