Canadiana - Can Canadian Content Be Cool?
Marketing & Branding - Know Your Consumer and Deliver
Revitalization Secrets to Success
View from the Women's Executive Suite
Kirstine Stewart holds one of the highest profile and highly scrutinized jobs in Canadian television. As general manager of CBC English television, Stewart is the network's "chief creative officer," overseeing and commissioning drama, comedy, arts, current affairs and documentaries.
Since coming to the CBC in 2006, Stewart promised a “new direction at the CBC”. She’s got media attention and viewers to prove she’s on to something big. She’s revitalizing ratings and generating revenue for the broadcaster, all while recognizing the CBC’s public service mandate. CBC is the only conventional Canadian network whose audience share has grown consistently over the past four seasons.
Stewart oversaw CBC’s fresh presentation style launch with such new hits as Dragons' Den, The Hour with George Stroumboulopoulos, Test the Nation, The Greatest Canadian Invention, and The Next Great Prime Minister - all 2006/2007 green lit by Stewart in her first year, along with the critically acclaimed and highly rated show Little Mosque on the Prairie. The show’s ratings, averaging a million viewers weekly, were a first for CBC in more than 5 years. In 2009, new shows like Canada's Super Speller and Battle of the Blades premiered on the network. In 2008, hits The Border, The Week the Women Went, and Sophie were launched by Stewart on CBC’s primetime schedule.
Prior to her current role at CBC, Stewart was senior VP at Alliance Atlantis overseeing eight channels, including BBC Canada, National Geographic Canada and Home and Garden Television. She also worked in the US as programming VP at Hallmark Entertainment, overseeing programming of 17 international cable and satellite broadcast channels.
Kirstine Stewart is young and confident, willing to share lessons learned from her 20 years in broadcasting, as she reaches out to Canadians coast to coast.
Client Testimonials:
"She is very smart, very perceptive and a lot tougher and determined than you would think looking at her. She's also a strong manager.”
Director of programming for CHUM Cable