David Weinberger

Topics

Future Marketing/Merchandising Strategic Planning

Summary Profile

Presentation Description Dr. Weinberger speaks around the world on the effect of the Web, and is one of the most entertaining and acclaimed presenters around. In his presentations he turns his remarkable range of experience and knowledge to the most important question facing every business today: How is technology changing the way my employees, partners and customers are putting themselves together, and how is that changing the basics of my business? The answer will surprise you. About Dr. Weinberger The Wall Street Journal called him a "marketing guru." He's the co-author of The Cluetrain Manifesto, the bestseller that cut through the hype and told business what the Web was really about. His new book, Small Pieces Loosely Joined has been published to rave reviews hailing it as the first book to put the Internet in its deepest context. He's a frequent commentator on National Public Radio's "All Things Considered." He's written for the "Fortune 500" of business and tech journals, including The New York Times, Harvard Business Review, The Miami Herald, The Boston Globe and Wired. Journalists from The New York Times, Newsweek, The Boston Globe, The Los Angeles Times, InformationWeek and many more turn to him for insight. He is a columnist for Darwin Magazine and Knowledge Management World, and writes an influential business technology newsletter and a daily "weblog." He was a philosophy professor for six years, a comedy writer for Woody Allen for seven years, a humor columnist for Oregon's major daily newspaper, a dot-com entrepreneur before most people knew what a home page was, and a strategic marketing consultant to household-name multinationals and the most innovative startups. He knows business, he breathes technology, he understands the long sweep of history and ideas. There is no one better positioned to help business climb out of its hole and see which way the world is headed. Career (Relatively Hype-Free) Dr. Weinberger began his "career" in the late '70s teaching philosophy at New Jersey's Stockton State College for five years. During this time he maintained his steady freelance writing of humor, reviews and intellectual and academic articles, publishing in places as diverse as The New York Times, Harvard Business Review, Smithsonian, Alfred Hitchcock's Mystery Magazine and TV Guide. In 1985, after being denied tenure because the tenure quota was filled, and after an enthusiastic but well-mannered student demonstration in his support, he became a junior marketing guy at Interleaf, at that point an innovative start-up with new ideas on how to create and structure documents. At Interleaf he helped launch the industry's first document management system and its first electronic document publishing system, years ahead of the Web. He left Interleaf after 8 years, as VP of Strategic Marketing. He founded the one-person strategic marketing company, Evident Marketing, in 1994 and within two years counted among his clients a wide variety of companies, including RR Donnelley, Intuit, Sun Microsystems, Esther Dyson's Release 1.0 and CSC Index. In late 1995, he joined Open Text as VP of Strategic Marketing because he saw an opportunity to help shape the way intranets are used. As part of the senior management team, Dr. Weinberger helped Open Text move from one of the first Web search engine companies (the engine behind Yahoo!) to market- and thought-leadership in Web-based collaborative software. After helping to take Open Text public in 1996, Dr. Weinberger returned to consulting, writing and speaking, helping to found a couple of dot-coms, and serving on industry and company boards. Education Dr. Weinberger earned his doctor of philosophy in philosophical studies at the University of Toronto. His undergraduate degree, summa cum laude, with honors, is from Bucknell University. Honors and Boards Dr. Weinberger has been appointed to the AIIM Emerging Technology Advisory Group, the Seybold Conference Advisory Board, the World Congress of Philosophy Advisory Board, the Virtual Business advisory board, and the Xplor Business Strategies Advisory Board. He serves on the Board of Directors and Advisory Boards of several innovative companies. Personal Dr. Weinberger lives in the Boston area with his wife and three children where he is made uncomfortable by writing about himself in the third person.