Darrell Bricker

Topics

Presentations

The Big Shift:  The Battle between Old Canada and New Canada
Canada, once one of the world’s most consensual countries, is polarizing; with the west versus the east, suburban versus urban, immigrants versus old school, coffee drinkers versus consumers of energy drinks. The winners—in politics, in business, in life—will figure out where the people are and go there too.

What Canadians Think: About Practically Everything
Learn why Canadians think the way they do about things, and how these facts apply to you. What should your organization be thinking about?

"In Conversation" Presentation:
Canada's Top Two Pollsters.
Together for more than 20 Years.
Trend Diggers.
Unplugged for an hour.
With you.

John Wright and Darrell Bricker talk about everything that's going on in Canada and beyond. Audiences have loved it and you will too!

Summary Profile

“In Alberta, the dirty underwear is piling up. More Quebeckers sleep naked than anywhere else in the country. On the Prairies, you're more likely to get dumped in a bar.” - Darrell Bricker

He's a witty and wise pollster, and seer of things to come.

Dr. Darrell Bricker is the world-travelling CEO of Ipsos Public Affairs, a division of the world's second largest market research firm with offices in 25 countries.
He is a frequent guest as a media commentator on political, social and business issues. On the speaking circuit, he's popular at industry, government and academic conferences.

Based in Toronto, Dr. Bricker is also an acclaimed researcher, having being director of public opinion research in the Office of Canada's Prime Minister.
Dr. Bricker holds a Ph.D. in political science and a B.A. and an M.A. from Canadian universities. His B.S., he might tell you, comes partly from engaging in dual presentations with fellow pollster John Wright, primarily on “What Canadians Think.”

In those talks, Darrell opines about Canada's place in the world while John is more in tune with trends in Canada.

Dr. Bricker is an active member of the American Association of Public Opinion research, ESOMAR, and Canada's MRIA.

He is a prolific author of best-selling books, including Canuckology, with John Wright, and most recently, The Big Shift: The Seismic Change in Canadian Politics, Business and Culture and What It Means For Our Future, co-authored by John Ibbitson, in which they argue that Canada is becoming polarized with East vs. West, Suburban vs. Urban, Immigrants vs. Old School, and so on.  

A fervent supporter of Canada's military, Dr. Bricker serves, by ministerial appointment, as the honorary colonel of the historic Queen's York Rangers.

Client Testimonials

"I liked his calm, professional presentation style - his low key sense of humour and clear command of the subject matter."

Human Resource Development Canada

"Thank you for your informative and thought provoking presentation on Managing Public Affairs. Upon review of our conference evaluations forms, your presentation came out as being a very popular one!"

Cdn Manufacturers of Chemical Specialties Assn