Alicia Whalen & Patricia Brusha

Topics

Presentations

Trends in Online Marketing
This session is a general overview of the most recent trends and statistics around the growth of the Internet as a sales tool, and what to expect as the medium grows to include social networking, Video and photo distribution, mobile and more.

Staying Three Steps Ahead of Your Client 
Alicia & Patricia will teach you how to make sure you are still the authority on your area of expertise in a time when your customers are also researching online!

Building Your Personal Online Brand Reputation
Learn steps to managing your personal online brand.  How to ensure that you and your services are well represented within Search and Social Networking websites, and other online PR channels.

Social Media Marketing
This session outlines the new “demographics” of social media users and how to use these channels to grow your network.  Topics include Blogging, Facebook and Linked in, and other tips to grow and manage your professional networks using case studies and live audience examples.Get Cracking: Interactive Online Marketing Workshop
Bring the "Chicks" to your group or event and the following concepts will be Defined and Demystified as only a Couple of Chicks Can do!

* SEO - what exactly does this mean?
* Leveraging Online Marketing Opportunities
* Pay Per Click Marketing
* Content Syndication and Maximizing Online Exposure
* Latest Online Trends (RSS, Blogging, Podcasting) How to and Why
* Website Usability from the Consumer Perspective
* Web Analytics, Campaign Measurement 

Customer Engagement: Using Social Media to Succeed
Whalen and Brusha will help guide to deal with the impact social media may have on your business. There are extremely powerful tools available today that can be cost effective and deliver high impact.

Summary Profile

Alicia Whalen and Patricia Brusha bring a unique and fun approach to making e-marketing work for you. As the co-founders and principals of A Couple of Chicks, an Internet marketing firm, they are ready to hatch some great ideas about Web 2.0, social media, and new technologies, ensuring you don’t lay an egg in your attempt to connect with customers and generate new business.

Brusha boasts 26 years of experience in the hospitality industry, working in sales, hotel marketing, Internet distribution, and revenue management. She is also a qualified Google Advertising Professional and has extensive experience managing search-engine optimization (SEO) and paid online advertising strategies. Whalen spent eight years developing search-engine strategies and measuring online ROI for large branded hotels, resorts, and destination portal websites in Niagara Falls, Ont. She co-developed Merlin Metrics, a web analytics and campaign-tracking tool, and is a successful blogger.

Whalen and Brusha are also co-founders of Online Revealed Canada, the first and only online marketing conference dedicated to educating Canadian tourism professionals. The conference provides practical hands-on education, training, and services for the hospitality industry and beyond.

This dynamic duo, now writing their first book, are known for their flair for fun. Their presentation will help you set goals and work towards actionable steps for online marketing success. They specialize in topics such as: SEO, pay-per-click marketing, leveraging online marketing opportunities, content syndication, web analytics and campaign management, website usability, and the latest online trends.

A Couple of Chicks bring an unintimidating approach to marketing your business online. Alicia Whalen and Patricia Brusha will show you how to attract the most targeted buyers to your website by distributing your website to places your customers are looking.

Client Testimonials:

"Your e-marketing workshop was brilliant! I really appreciated your no-nonsense approach - it was so refreshing!"

Edmonton Tourism

"Successful business leaders understand that it's the relationship that makes the difference in long term agreements. Alicia and Patricia get it, deliver more than they promise and always with their quirky brand of humour. Just love doing business with them! By the way, the results are great too!"

Coast & Mountains Tourism Region, President and CEO