Freshii: A Global Heath Food Movement
In this presentation, Matthew shares the inspirational story behind Freshii – his bet on the healthy fast food market. Freshii’s non-traditional business model and five guiding principles has helped lead its rapid growth:
- Talk is cheap. Execution sets you apart.
- Launch fast, fail fast, iterate faster.
- Numbers rule.
- Build a killer culture for your business, not a culture that kills your business.
- Pick your battles
The story of Freshii and its success in changing the face of the fast-casual food market will inspire audiences interested in growth, leadership, company culture, and embracing opportunity. A ‘consummate salesperson’, Matthew’s direct and confident speaking style will motivate audiences to understand and take calculated risks in their approach to business.
Millennials: The Triple Bottom Line Generation
Increasingly the Freshii customer, franchise partners and team members are of the millennial generation. In this presentation, Matthew draws on Freshii’s core-competency of targeting his very own generation to show how success can be achieved by strategically tapping into this growing consumer market. He explores how millennials are the ‘customization nation,’ caring deeply about the triple bottom line – people, profit and the planet.
Entrepreneurship is not for everyone
Starting Freshii was an experience like no other. The opening week consisted of the chef slicing his finger, the kitchen manager breaking his nose, half the staff walking off the line and an employee robbing the restaurant. Matthew draws on his Freshii experience in learning from failure along with his Next Gen Den wisdom to show how the entrepreneur adventure is not for everyone. He lays out some hazards to motivate potential entrepreneurs to think differently in their approach to business.
Fresh Tips for Leading a Millennial Workplace
Matthew Corrin is building a billion dollar business – primarily by and for millennials – in a fiercely competitive industry. And he and his team are succeeding. Still in his early 30s, Corrin is the oldest member of his management team and became the youngest CEO star of Undercover Boss. His Freshii brand has grown faster than Starbucks, McDonald’s and Subway did in their first years. How does he do it? Hear Matthew share what he’s learned from the millennial generation who are moving away from traditional white collar careers towards intra & entre-preneurship, how he is ‘maniacal about learning from failure,’ and how he leverages the trends relevant to a new generation focused on quick innovation, customization, and choice. Corrin recognizes the value of his young franchisees and invests in their success. Where once his business was modeled on Brand first, Customer second and Employee third, his most successful model now places his millennial franchisee Owners and Employees first.
Fast Casual's | Top 100 Movers & Shakers.
CAFP | Restaurateur of the Year Award
Canadian Franchise of the Year Award
Fast Casual Top Movers & Shakers
Inc. | Top 30 Under 30
Ernst & Young Entrepreneur of the Year
Canada’s Top 40 Under 40