“I’m passionate about using numbers to tell stories.In Alberta, the dirty underwear is piling up. More Quebeckers sleep naked than anywhere else in the country. On the Prairies, you’re more likely to get dumped in a bar.”
– Darrell Bricker
He’s a witty and wise pollster, and seer of things to come.
Dr. Darrell Bricker is the world-travelling CEO of Ipsos Public Affairs, a division of the world’s second largest market research firm with offices in 25 countries. He is a frequent guest as a media commentator on political, social and business issues. On the speaking circuit, he’s popular at industry, government and academic conferences.
Based in Toronto, Dr. Bricker is also an acclaimed researcher, having being director of public opinion research in the Office of Canada’s Prime Minister. Dr. Bricker holds a Ph.D. in political science and a B.A. and an M.A. from Canadian universities.
He engages in dual presentations with fellow pollster John Wright, primarily on “What Canadians Think.” In those talks, Darrell opines about Canada’s place in the world while John focuses more on trends in Canada.
Dr. Bricker is an active member of the American Association of Public Opinion research, ESOMAR, and Canada’s MRIA.
He is a prolific author of best-selling books, including Canuckology, with John Wright, and most recently, The Big Shift: The Seismic Change in Canadian Politics, Business and Culture and What It Means For Our Future, co-authored by John Ibbitson, in which they argue that Canada is becoming polarized with East vs. West, Suburban vs. Urban, Immigrants vs. Old School, and more.
A fervent supporter of Canada’s military, Dr. Bricker serves, by ministerial appointment, as the honorary colonel of the historic Queen’s York Rangers.