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Brendan Brazier

Professional Ironman Triathlete & Bestselling Author

Brendan Brazier is one of only a few professional athletes in the world whose diet is 100 percent plant-based. He’s a professional Ironman triathlete, bestselling author of The Thrive Diet (Penguin, 2007), and the creator of an award-winning line of whole food nutritional products called Vega, sold in over 4000 stores across the country. He is also a two-time Canadian 50km Ultra Marathon Champion.

North Vancouver, British Columbia, Canada


Increasing Productivity by Boosting Fitness
In an easy step-by-step system based on Thrive Fitness, learn how to build strength that will increase muscular efficacy and therefore boost energy and vitality. Find out how building fitness can reduce the amount of sleep required, stimulate creativity, decrease the need for downtime and cut the risk of sickness and disease.

Stress Reduction through Plant-Based Whole Foods
North Americans are chronically over stressed and as a result are experiencing poor-quality sleep, general fatigue, and are developing sickness and disease in record numbers. While it is common practice to merely treat the symptoms, lean how to address the underlining cause and significantly reduce overall stress, without a loss in productivity.

Vegan Sports Nutrition: How to Boost Athletic Performance on a Planet-Based Diet
Based on Brendan’s proven method, learn how to successfully transition to a plant-based diet that will significantly boost athletic performance. How to avoid the common pitfalls and ensure all nutritional needs are met.

Reducing Your Carbon Footprint by adopting a Planet-Based Diet
The production of food contributes to climate change more than all of transportation. Learn how you can significantly reducer your carbon footprint by having just one plant-based meal a day. For example, switching out a standard American breakfast for a nutrient-rich, plant-based smoothie for one year will save the equivalent in greenhouse gas emissions as driving a midsize car (26mpg) from Vancouver, BC to Tijuana, Mexico.


Natural Foods Merchandiser | Top 40 Under 40

2003 & 2006
Canadian 50km Ultra Marathon Champion

  • The world's leading authority on plant-based nutrition for athletes.

    - T. Colin Campbell Foundation

Summary Profile

Brendan Brazier is a former professional Ironman triathlete and two-time Canadian 50km Ultra Marathon Champion. He is now a successful performance nutrition consultant, the bestselling author of the Thrive book series and formulator of the award-winning line of plant-based Vega nutritional products.

Recognized as one of the world’s foremost authorities on plant-based nutrition, Brendan has dedicated his life to spreading the word about an ethical, environmentally-friendly, and healthy lifestyle through plant-based foods. Brendan currently works with elite athletes all over North America, including athletes in the NFL, MLB, NHL, UFC, PGA and several Olympic athletes. He has appeared on CTV and CBC in Canada, and NBC, ABC and FOX in the United States.

Taking him across North America, Brendan is a sought-after speaker for a range of audiences including Google and the United States Humane Society. He was even invited to address US Congress on Capitol Hill, where he spoke of the significant social and economic benefits that could be achieved by improving personal health through better diet. Brendan is also a guest lecturer at Cornell University and presents an eCornell module entitled “The Plant-Based Diet and Elite Athleticism.”

Brendan’s most recent book (September 2011) is Thrive Foods: 200 Plant-Based Recipes for Peak Health, which delves deep into the environmental aspects of food production and offers practical solutions that help us each reduce our strain on the environment. Brendan received a 2012 International Book Award for Thrive Foods, the latest in a stream of praise for his third book.

Brendan was named Favorite Athlete two years in a row and chosen as one of the 25 Most Fascinating Vegetarians by VegNews Magazine. He has been nominated for the prestigious Manning Innovation Award twice for creating Vega.