NSB Logo

Bill Johnson

President / CEO, McDonald's Canada (2000 - 2005)

Bill Johnson helped the golden arches reach new heights as president and CEO of McDonald’s Canada. With anecdotes and front line stories, Bill shares with his audience what it takes to be a successful business leader. He takes you along his journey to the top and tells it like it is.

Montreal, Quebec, Canada

Presentations

In Conversation with Bill Johnson
Your group presents their top questions to the former CEO, which Bill will address, then facilitate an active and engaged Q&A from the floor to ensure everything you wanted to know from a CEO is answered.

The Golden Arches: The Value of the Brand
Johnson illustrates the power of the brand with stories from behind one of the world’s most famous brands — the golden arches.

Busting the McJobs Myth: From Fry Guy to CEO
Bill debunks the myths about working at McDonald’s and discusses the value in investing in employees.

Ronald Under Attack: Crisis Management from One of the World’s Most Experienced Organizations
Johnson doles out the truth about McDonald’s — one of the world’s most targeted corporations by special interest groups — and serves up a unique recipe for crisis management.

  • Bill provided "fascinating insight into one of the world's largest and most successful companies, with palpable sense of candor, enthusiasm, and passion for the human resource that makes or breaks an organization…."



    - GlaxoSmithKline

Summary Profile

Bill Johnson helped the golden arches reach new heights as president and CEO of McDonald’s Canada. With anecdotes and front line stories, Bill shares with his audience what it takes to be a successful business leader. He takes you along his journey to the top and tells it like it is.

Johnson became the head of the company at a time when McDonald’s was facing a challenging period.  Under his leadership, McDonald’s Canada underwent a strategic shift, including launching more health conscious products, expanding the brand in Canada and strengthening relationships with its franchises.

Before becoming president and CEO of McDonald’s Canada, Bill gained international experience as head of McDonald’s Mexico, where he expanded operations by 40 per cent in four years during one of the country’s most challenging economic downturns. Johnson is also the official student coach at the Richard Ivey School of Business EMBA program. In 2010 Johnson became the Chairman of the board for “Bento Nouveau”.

Johnson offers an open, honest discussion of the successes and challenges he faced, with lots of time for Q and A.  Take advantage of the opportunity to learn from this successful CEO and let the McDonald’s story help you supersize your results!