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POWer of Andy Nulman Draws

March 13, 2009

Andy Nulman's

new book and speaking topic, Pow! Right Between the Eyes! Profiting from the Power of Surprise, has elicited a flurry of media coverage across the country, including a full-page spread in the National Post, as well as featured in the Vancouver Sun, and Calgary Herald, to mention only a few.

Surprise is a powerful force in marketing, and no one knows it better than Andy Nulman. Nulman is bringing his message of beyond bold and daring - reach for the incredible and even disturbing, to be effective in todays market. He cites the incredibly successful War Child marketing campaign featuring an ad for Camp Okutta in suburban North America that trains child soldiers. The camp turns out to be phony but sadly reveals that places like that exist throughout the world. The story caught people's attention and made the key message of War Child's founder Dr. Samantha Nutt, stick in people's minds and have a lasting effect.

the power of shocking customers to make yourself, your company, brand, or product memorable. Go
Read more about Andy Nulman's message and how to keep from losing your bored customers to competition, and succeed in any economic market.

Categories : Business/Finance/Economy