Recession Lessons with Canada's Business Best

Today, we all cringe at the word "recession", but there are lessons to be learned from those who have survived downturns in the past. For example, take a look at Wal-Mart and McDonald's. These companies are the only two on the Dow Jones that recorded a higher stock price at the beginning of December than one year ago. Over the years these companies have ridden their share of economic storms to eventually come out on top, and no one knows this better than Bill Johnson, former president and CEO of McDonald's Canada and Mexico.

When Bill Johnson took over the helm, the fast-food chain was facing major challenges, including significant currency fluctuations and attacks by special interest groups that were putting a dent in its bottom line. Johnson turned the company around, paving the way for healthier options and resurrecting the McDonald's brand.

 Another recession success story is that of Tim Hortons and its 25 year marketing director Ron Buist. Canada's most popular coffee and donut chain has survived high interest rates, staffing concerns and cash-strapped budgets. Buist's innovative marketing tactics, and his "Roll Up the Rim to Win" contest have helped make this company "recession proof".

Book Bill Johnson and Ron Buist today and learn first-hand from Canada's business best.

Categories : International Affairs, Business/Finance/Economy